Scenarios
One whole routine. Skills chained into a weekly or monthly job, as DemandSense runs it
Skills
26 single checks. Each reads an export, applies one rule and hands back a list or a flag
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From signal to sales
No-Deal Warm Leads Finder
Finds companies that engage with your LinkedIn ads or website but are not customers and have no open deal, so sales knows who to call. Screens out agencies, schools and noise, and ranks the rest in tiers.
By DemandSense
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Reach and frequency
Silent Watchers Finder
Finds companies that saw your LinkedIn ads in each of the last three months but never clicked, engaged, visited the site or entered the CRM, so you can test a different message or suppress them.
By DemandSense
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Building the account
Account Health Check
Audits your marketing account and lists what to fix first: data freshness, delivery, structure, results, tracking and the link between engaged companies and the CRM.
By DemandSense
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From signal to sales
CRM Data Health Check
Checks whether your CRM pipeline data can be trusted: missing or contradictory fields, deal hygiene, win rate by source and industry, and how win rate and sales speed have trended.
By DemandSense
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From signal to sales
Who's Looking at Your Buying Pages
Shows who recently visited your high-intent pages (pricing, demo, contact, trial), at the level your visitor tool allows, ranked by seniority and checked against the CRM, with a light first step for the top few.
By DemandSense
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Ads and creative
Creative Decay Watchlist
Finds LinkedIn ads whose click-through rate has slid for several weeks, tells you whether the ad or the whole campaign is the cause, and lists ads that improved with age and should be kept.
By DemandSense
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Ads and creative
Video Quality Check
Ranks your LinkedIn video campaigns by how many viewers actually finish the video and by cost per completed view, and flags unusually high rates for checking.
By DemandSense
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Who the budget reaches
Waste Budget Detection
Finds LinkedIn campaigns that spent money in the last 30 days without producing what they were built for, and says what to pause or fix first.
By DemandSense
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Building the account
Campaign Group Scoreboard
Ranks your LinkedIn campaign groups by efficiency and shows the two best campaigns in each group.
By DemandSense
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Building the account
Market Benchmark Comparison
Compares your LinkedIn campaigns with a published market benchmark and shows where you are strong and where you need to improve, campaign group by campaign group.
By DemandSense
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Building the account
Manager Monthly Report
Prepares a monthly LinkedIn performance report with what to optimise, what to stop and how you compare with the market.
By DemandSense
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Ads and creative
Pausing Low-Performing Ads
Analyses the ads of one LinkedIn campaign, finds the best ad and the ads worth stopping, and shows the statistical basis for each call.
By DemandSense
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Building the account
Weekly Reporting
Prepares a weekly breakdown by campaign across LinkedIn, Google Ads and Meta, with week-over-week changes and the main drivers.
By DemandSense
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Reach and frequency
Capping Recommendation
Shows how many times your ads reach the same companies and recommends impression caps and an exclusion list to avoid overexposure.
By DemandSense
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Building the account
Pacing Check Against Schedule
Checks whether each LinkedIn campaign is spending in line with its daily budget and schedule, and says what to do about the ones that are not.
By DemandSense
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Building the account
Budget Re-allocation
Builds a plan to move LinkedIn budget from ended or paused campaigns to the campaigns that earn it.
By DemandSense
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From signal to sales
Account Engagement
Shows which companies engage with your LinkedIn ads and website and how that engagement ties to the CRM pipeline: warm accounts, engaged accounts in pipeline, and the gap list of engaged companies missing from the CRM.
By DemandSense
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Building the account
Ad-Hoc Query
Answers open-ended ad performance questions: how did we do, what changed, trends, campaign breakdowns, budget pacing, video and lead form completion, campaign groups, pipeline and win rate.
By DemandSense
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Building the account
Benchmark Comparison
Places individual LinkedIn metrics (CTR, CPC, CPM, cost per lead and more) inside a published benchmark range, using the comparison group that fits your account.
By DemandSense
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Reach and frequency
LinkedIn ABM Account Penetration
Shows which of your target accounts engage with your LinkedIn ads, at what level, whether they are in the CRM, and which show no recorded activity.
By DemandSense
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Who the budget reaches
LinkedIn Audience Demographics
Describes who your LinkedIn ads reach and who responds, by seniority, job function, job title, industry, company size and location.
By DemandSense
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Building the account
LinkedIn Benchmark Context
Compares your LinkedIn performance with your own history first and with market benchmarks second.
By DemandSense
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Ads and creative
LinkedIn Creative Performance
Ranks your LinkedIn ads by the measure that fits their job, including video completion and lead form completion, and shows pause candidates checked inside each campaign.
By DemandSense
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Building the account
LinkedIn Performance KPIs
Reports LinkedIn spend, CTR, CPC, CPM, cost per lead and more for a period against the previous period, broken down by campaign, group, objective, format or status, with pacing.
By DemandSense
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Building the account
Multichannel Performance Rollup
Combines the exports of several ad platforms into one honest view: spend and results per channel, what can be added together and what cannot, and paid spend next to CRM pipeline.
By DemandSense
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Building the account
Traffic Analysis
Shows where website traffic comes from (paid, organic, email, referral, direct), compares it with the previous period, breaks paid traffic down by platform and campaign, and checks how clean your UTM tagging is.
By DemandSense
Rules
14 rules. What an experienced advertiser checks before trusting a number
- Rule 01Reach and frequency Read frequency and penetration together One number alone doesn't tell you what to fix. 3 scenarios1 skill
- Rule 02Reach and frequency Set separate frequency targets for cold and warm audiences Cold audiences run low and wide. Warm audiences need repetition. 1 scenario1 skill
- Rule 03Ads and creative Call it fatigue only when frequency is high and CTR keeps falling Either signal on its own isn't fatigue. 2 skills
- Rule 04Reach and frequency Judge Text, Spotlight and Follower ads on reach and CPM, not CTR These formats are there for efficient visibility, so clicks are the wrong measure. 2 skills
- Rule 05Who the budget reaches Split campaigns only when one segment clearly outperforms the rest A segment earns its own campaign by performing two to three times better or worse than the rest.
- Rule 06Who the budget reaches Watch for budget drifting to junior roles Junior roles click more and cost less, so a campaign with mixed seniorities slowly shifts its budget to them.
- Rule 07Who the budget reaches To exclude SDRs, exclude Sales, not Business Development Excluding Business Development to remove SDRs removes the decision-makers too.
- Rule 08Who the budget reaches Check every month who your ads actually reach Campaign totals don't show who the budget actually reached. LinkedIn's demographics report does. 3 scenarios1 skill
- Rule 09Building the account Count an audience as warm only once it's big enough to serve ads Traffic and followers only count once they're in a matched audience big enough to run. 1 skill
- Rule 10Building the account Spend on warm audiences before cold ones A colder audience earns budget once the warmer ones reach their frequency range. 1 skill
- Rule 11Building the account Start Lead Gen Forms early, then narrow them to recent engagers Open the conversion layer as soon as a warm audience can serve, then tighten it to recent engagers. 1 scenario
- Rule 12From signal to sales Report exposure, influence and attribution separately Exposed, influenced and attributed are three different claims. 3 scenarios
- Rule 13From signal to sales Give sales a weekly ranked list of warm accounts, checked against the CRM Hot accounts, ranked, with who engaged and where they sit in the CRM. Never a raw visitor feed. 4 scenarios
- Rule 15Ads and creative Judge cold ads by the warm audience they build A cold ad's real output is the people who engage with it, because they become your retargeting audience. Leads from cold are a bonus. 1 skill