Building the accountOnce, days 7 to 14

LinkedIn Campaign Early Read

A first read on one LinkedIn campaign 7 to 14 days after launch, before conversions exist: is it delivering as expected, is it reaching the right companies and people, who is engaging with the ads and on your site, and which accounts are worth acting on now. It only recommends and changes nothing.

Runs with
  • LinkedIn Ads export
  • Web analytics export
  • DemandSense (optional)
You need
For one campaign (ad set) and its dates: the Campaign Performance export with a daily breakdown, the Ad Performance export, the Companies tab export and the Demographics report, plus firmographics for the companies reached, website sessions and key events, and a short note of the job, ICP, settings and UTM tag. Optional: a CRM export and your usual click rate and costs. Or the DemandSense MCP.
You get
One call with a confidence label and up to three fixes, each with a number to reach by the next read; four state tiles; the view-to-trial funnel with the broken step; up to 10 leads grouped by next step; the delivery check; the company and people fit with the dollar leak; and conversions.

What you get

One call, before conversions exist. And up to three fixes for the next read

  • The call and the fixes: The verdict, and up to three fixes with a number to reach by the next read
  • The delivery check: Daily views against what the spend should buy, with the settings behind them
  • Right companies and people: The share of views outside your ICP, the biggest leaks and what they cost
  • From view to trial: The funnel, and the accounts to act on grouped by next step

Get it

Paste one prompt. It only recommends and changes nothing

Your exports
Load the LinkedIn Campaign Early Read scenario from https://github.com/demandsense-labs/linkedin-ads-skills/tree/main/linkedin-campaign-early-read and run it on the exports I’ve attached.
DemandSense
Load the LinkedIn Campaign Early Read scenario from https://github.com/demandsense-labs/linkedin-ads-skills/tree/main/linkedin-campaign-early-read and run it on my DemandSense workspace. Pull the data through the connector rather than asking me for exports.

Rather not paste it? Install it instead

Add it to Claude Code once and call it by name on any export

Claude Code
/plugin install linkedin-ads-skills --marketplace demandsense-labs/linkedin-ads-skills

Read the source on GitHub Skill folder on GitHub

How it runs

5 steps, in order. Each one applies a rule of the Standard, and stops the run when the data can’t carry it

  1. Delivery check

    Spend against budget, impressions and clicks against your usual rates, for the days since launch.

  2. Company fit

    The companies reached against your ICP, and the share of spend that went to companies outside it (the dollar leak).

  3. People fit

    The Demographics report against who the campaign was meant to reach.

  4. Engagement

    Who engaged with the ads and on your site, read as a view-to-trial funnel with the broken step marked.

  5. The call

    One verdict with a confidence label, up to three fixes with a number to reach by the next read, and up to 10 leads grouped by next step.

The rules it applies

3 rules of the Standard. Each step above leans on one of them. Open a rule to see what it checks and why

Hi there, here is myskill

Run a check we don’t have? Put it in the Standard

Send a skill or a whole scenario as you run it today. We package it, test it with you and publish it under your name, with your company and links on every page it appears on

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