Single checks, ready to run. Each reads an export, applies one rule and hands back a list. None change your account

• From signal to sales

  No-Deal Warm Leads Finder

  Finds companies that engage with your LinkedIn ads or website but are not customers and have no open deal, so sales knows who to call. Screens out agencies, schools and noise, and ranks the rest in tiers.

  By DemandSense

• Reach and frequency

  Silent Watchers Finder

  Finds companies that saw your LinkedIn ads in each of the last three months but never clicked, engaged, visited the site or entered the CRM, so you can test a different message or suppress them.

  By DemandSense

• Building the account

  Account Health Check

  Audits your marketing account and lists what to fix first: data freshness, delivery, structure, results, tracking and the link between engaged companies and the CRM.

  By DemandSense

• From signal to sales

  CRM Data Health Check

  Checks whether your CRM pipeline data can be trusted: missing or contradictory fields, deal hygiene, win rate by source and industry, and how win rate and sales speed have trended.

  By DemandSense

• From signal to sales

  Who's Looking at Your Buying Pages

  Shows who recently visited your high-intent pages (pricing, demo, contact, trial), at the level your visitor tool allows, ranked by seniority and checked against the CRM, with a light first step for the top few.

  By DemandSense

• Ads and creative

  Creative Decay Watchlist

  Finds LinkedIn ads whose click-through rate has slid for several weeks, tells you whether the ad or the whole campaign is the cause, and lists ads that improved with age and should be kept.

  By DemandSense

• Ads and creative

  Video Quality Check

  Ranks your LinkedIn video campaigns by how many viewers actually finish the video and by cost per completed view, and flags unusually high rates for checking.

  By DemandSense

• Who the budget reaches

  Waste Budget Detection

  Finds LinkedIn campaigns that spent money in the last 30 days without producing what they were built for, and says what to pause or fix first.

  By DemandSense

• Building the account

  Campaign Group Scoreboard

  Ranks your LinkedIn campaign groups by efficiency and shows the two best campaigns in each group.

  By DemandSense

• Building the account

  Market Benchmark Comparison

  Compares your LinkedIn campaigns with a published market benchmark and shows where you are strong and where you need to improve, campaign group by campaign group.

  By DemandSense

• Building the account

  Manager Monthly Report

  Prepares a monthly LinkedIn performance report with what to optimise, what to stop and how you compare with the market.

  By DemandSense

• Ads and creative

  Pausing Low-Performing Ads

  Analyses the ads of one LinkedIn campaign, finds the best ad and the ads worth stopping, and shows the statistical basis for each call.

  By DemandSense

• Building the account

  Weekly Reporting

  Prepares a weekly breakdown by campaign across LinkedIn, Google Ads and Meta, with week-over-week changes and the main drivers.

  By DemandSense

• Reach and frequency

  Capping Recommendation

  Shows how many times your ads reach the same companies and recommends impression caps and an exclusion list to avoid overexposure.

  By DemandSense

• Building the account

  Pacing Check Against Schedule

  Checks whether each LinkedIn campaign is spending in line with its daily budget and schedule, and says what to do about the ones that are not.

  By DemandSense

• Building the account

  Budget Re-allocation

  Builds a plan to move LinkedIn budget from ended or paused campaigns to the campaigns that earn it.

  By DemandSense

• From signal to sales

  Account Engagement

  Shows which companies engage with your LinkedIn ads and website and how that engagement ties to the CRM pipeline: warm accounts, engaged accounts in pipeline, and the gap list of engaged companies missing from the CRM.

  By DemandSense

• Building the account

  Ad-Hoc Query

  Answers open-ended ad performance questions: how did we do, what changed, trends, campaign breakdowns, budget pacing, video and lead form completion, campaign groups, pipeline and win rate.

  By DemandSense

• Building the account

  Benchmark Comparison

  Places individual LinkedIn metrics (CTR, CPC, CPM, cost per lead and more) inside a published benchmark range, using the comparison group that fits your account.

  By DemandSense

• Reach and frequency

  LinkedIn ABM Account Penetration

  Shows which of your target accounts engage with your LinkedIn ads, at what level, whether they are in the CRM, and which show no recorded activity.

  By DemandSense

• Who the budget reaches

  LinkedIn Audience Demographics

  Describes who your LinkedIn ads reach and who responds, by seniority, job function, job title, industry, company size and location.

  By DemandSense

• Building the account

  LinkedIn Benchmark Context

  Compares your LinkedIn performance with your own history first and with market benchmarks second.

  By DemandSense

• Ads and creative

  LinkedIn Creative Performance

  Ranks your LinkedIn ads by the measure that fits their job, including video completion and lead form completion, and shows pause candidates checked inside each campaign.

  By DemandSense

• Building the account

  LinkedIn Performance KPIs

  Reports LinkedIn spend, CTR, CPC, CPM, cost per lead and more for a period against the previous period, broken down by campaign, group, objective, format or status, with pacing.

  By DemandSense

• Building the account

  Multichannel Performance Rollup

  Combines the exports of several ad platforms into one honest view: spend and results per channel, what can be added together and what cannot, and paid spend next to CRM pipeline.

  By DemandSense

• Building the account

  Traffic Analysis

  Shows where website traffic comes from (paid, organic, email, referral, direct), compares it with the previous period, breaks paid traffic down by platform and campaign, and checks how clean your UTM tagging is.

  By DemandSense

• Ads and creative

  Landing-page CPC report

  Shows what one visit to your website really costs in LinkedIn Ads: spend divided by the clicks that reached your landing page, not all clicks. Ranks ad sets from cheapest to dearest and compares formats like for like.

  By Ivars Krutainis

• Ads and creative

  Cost per retargetable member

  Measures cold ad sets by what it costs to add one person to your retargeting audience: spend divided by the actions your retargeting pools are built from. Finds the ad type and objective that build the warm audience cheapest, and shows what each change you made did to the number.

  By AJ Wilcox

• Ads and creative

  LinkedIn Creative Fatigue Report

  Shows which of your LinkedIn ads are wearing out, in which ad set, how fast, and whether to pause them. Every ad is judged on the number that matches its objective and only against its own history, and a decline counts only after two weeks in a row.

  By Ivan Falco

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