AJ Wilcox · Authors · The B2B AI Standard for LinkedIn Ads

Skills

One single check. Each reads an export, applies one rule and hands back a list or a flag

Ads and creative

Cost per retargetable member

Measures cold ad sets by what it costs to add one person to your retargeting audience: spend divided by the actions your retargeting pools are built from. Finds the ad type and objective that build the warm audience cheapest, and shows what each change you made did to the number.

By AJ Wilcox

Run a check we don’t have? Put it in the Standard

Send a skill or a whole scenario as you run it today. We package it, test it with you and publish it under your name, with your company and links on every page it appears on

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