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From signal to salesWeekly

By Justin Rowe

Warm-lead handoff

Turns engagement from LinkedIn ads, the website and the CRM into a short list of who sales should call this week.

Get the install commandSource on GitHub

Using it? Join the community

Runs with
  • LinkedIn Ads export
  • DemandSense (optional)
  • CRM export
You need
LinkedIn Companies export, website visitors by company, CRM exports. Or the DemandSense MCP.
You get
An "Act now" list with a one-line handoff for each account, customers engaging, open deals reached, closed-lost to re-engage, an ad exclusion list, up to five recommendations and the full list as a CSV.

What you get

A call list for this week. Who to call, who takes them, and what to say

  • The brief: Accounts to act on now, the call to make first, and what was removed before ranking
  • Priority 1: Five accounts to hand off this week, each with a line a rep can say out loud
  • The rest of Act now: Priority 2 and 3 accounts with their route and hand-off line
  • Customers, deals and exclusions: Customers and open deals to their owners, fits to confirm, and the ad exclusion list
  • Recommendations: Three calls, each with the evidence and the number that confirms it

Get it

Paste one prompt. It reads your exports and changes nothing

Your exports 
Load the Warm-lead handoff scenario from https://github.com/demandsense-labs/linkedin-ads-skills/tree/main/warm-lead-handoff and run it on the exports I’ve attached.
DemandSense 
Load the Warm-lead handoff scenario from https://github.com/demandsense-labs/linkedin-ads-skills/tree/main/warm-lead-handoff and run it on my DemandSense workspace. Pull the data through the connector rather than asking me for exports.

Rather not paste it? Install it instead

Add it to Claude Code once and call it by name on any export

Claude Code 
/plugin install linkedin-ads-skills --marketplace demandsense-labs/linkedin-ads-skills

Read the source on GitHub Skill folder on GitHub

How it runs

4 steps, in order. Each one applies a rule of the Standard, and stops the run when the data can’t carry it

  1. Clean the signal

    Remove your own company, competitors, ISPs, bots, and capped or stale exports.

  2. Fit and rank

    Keep accounts that fit your ICP and rank them by how warm they are.

  3. Match to the CRM

    Customers go to their owner as expansion, open deals to the deal owner, new accounts to the SDR queue.

  4. Hand off

    Write a one-line handoff per account: who, what they read, which ad, who owns it.

The rules it applies

3 rules of the Standard. Each step above leans on one of them. Open a rule to see what it checks and why

Hi there, here is myskill

Run a check we don’t have? Put it in the Standard

Send a skill or a whole scenario as you run it today. We package it, test it with you and publish it under your name, with your company and links on every page it appears on

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